PEETZ Outdoors Partners with Duncanby Fishing Lodge for Custom Artist Series Fishing Reels

Victoria, BC – February 7, 2017 – PEETZ Outdoors Limited, a 90 year old Canadian manufacturer of fishing reels, rods and unique tackle, is pleased to announce a customized Artist Series program in partnership with Duncanby Fishing Lodge, one of the most respected salmon and halibut sports fishing destinations in British Columbia, and ranked as one of best in Canada.

Starting in 2017, PEETZ Outdoors will provide Duncanby Fishing Lodge with its own custom PEETZ handmade fishing reels that are then hand carved, numbered and signed by renowned Kwagiulth master carver, Jason Henry Hunt. The reels will be provided as a prize for guests as part of its unique Tyee Release Program.

“Entitled ‘Tyee Mother’, the Hunt design incorporates a creative First Nations representation of both the Duncanby Lodge logo and its Tyee Release Program,” states Marc Hoelscher, owner of PEETZ Outdoors. It features a radial design of a female Pacific salmon releasing eggs, represented by brass inlays, into water. “It is truly an honour and privilege to provide a custom Artist Series reel for Duncanby Fishing Lodge. A large component of our own Artist Series initiatives center on salmon conservation and Duncanby’s Tyee catch and release program aligns perfectly.”

The Duncanby Tyee Release Program

Under the Duncanby Tyee Release Program, any guest that catches a Chinook salmon weighing in at 30 lbs or more is offered a choice: they can keep the salmon or release it and receive a one-of-a-kind, hand carved PEETZ Artist Series reel as a gift from Duncanby Fishing Lodge. “Our goal is to offer an exciting catch and release program for our guests while ensuring more of British Columbia’s tyee salmon have a chance to spawn,” states Sid Keay, owner of Duncanby Fishing Lodge. “PEETZ has done a wonderful job interpreting the essence of our program with their Artist Series reels. PEETZ handmade wood reels are already a West Coast icon, and these Duncanby Artist Series versions feature beautiful, original West Coast art by a renowned First Nations artist. It’s a winning combination and our guests would be proud to take one of these reels home to commemorate their catch and their adventure at Duncanby.”

About Duncanby Lodge

Located in Rivers Inlet on British Columbia’s breathtaking central coast (GPS 51’24’16.63″N,127′.38’43.69″W), Duncanby Fishing Lodge features outstanding lodge facilities, a fleet of top end fishing vessels ranging from 22ft to 28ft, and a dedicated team of eleven professional guides. The lodge hosts guests from all over Canada, the United States and Europe seeking a world-class West Coast fishing experience. For more information, visit www.duncanby.com

In addition to its sport fishing operations, Duncanby Fishing Lodge is actively involved in salmon conservation. Along with its Tyee Release Initiative, the lodge works with a number of hatchery programs in Rivers Inlet, and in 2016 opened its own salmon hatchery, the Percy Walkus Hatchery, in partnership with the Wuikinuxv Nation. The hatchery offers a comprehensive salmonid enhancement program that includes stock assessment, stock enhancement, habitat restoration and optimized salmon release programs. For more information, visit www.percywalkushatchery.org.

About PEETZ Outdoors Limited

Established in 1925, PEETZ Outdoors has been crafting high quality fishing reels, rods and unique tackle for generations of passionate West Coast fishermen. Located at 2740 Rock Bay Avenue in Victoria, British Columbia, the company honours the guiding principles of its founder, Boris Cecil Peetz: uncompromising quality, extreme durability and a lifetime guarantee.

PEETZ famous fishing reels are produced in limited numbers by hand using traditional methods. Over the last nine decades, the artisans at PEETZ Outdoors have created more than 250,000 reels for salmon and halibut fishing, and the company has embedded itself into the West Coast fishing culture from California to Alaska. For more information visit www.peetzoutdoors.com

NOTE TO EDITOR: HIGH RESOLUTION PHOTOS / VIDEO B-ROLL AVAILABLE