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The Art of Creating Unique Fishing Lures

April 8, 2025
Embrace Originality: The Art of Creating Unique Fishing Lures In the vibrant world of fishing, creativity is as crucial as the perfect bait. Fishing lures are not just tools to catch fish; they are expressions of individuality and innovation. However, we’ve seen an unfortunate trend where many individuals choose to
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PEETZ Outdoors Limited Partners with CJ Special Lures Corporation

March 22, 2017
Victoria, BC – March 22, 2017 – PEETZ Outdoors Limited (“PEETZ”), a 90 year old Canadian legacy manufacturer of fishing reels, rods and unique tackle, is pleased to announce a global licensing agreement with Original CJ Special Lures Corporation (“CJ Special Lures”). Under the terms of the agreement, PEETZ has licensed the perpetual manufacture and  wholesale/retail distribution of all lure products developed by CJ Special Lures. “We are very excited to partner with CJ Special Lures,” states Marc Hoelscher, former

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The Art of Creating Unique Fishing Lures

April 8, 2025
Embrace Originality: The Art of Creating Unique Fishing Lures In the vibrant world of fishing, creativity is as crucial as the perfect bait. Fishing lures are not just tools to catch fish; they are expressions of individuality and innovation. However, we’ve seen an unfortunate trend where many individuals choose to
Read More

Best Fly Fishing Rivers on Vancouver Island

May 31, 2017
Vancouver Island is home to some fantastic river fly fishing. Anglers from around the world travel to the island’s fruitful waters to catch trout and salmon in abundance. Unfortunately, although there is still plenty of great fishing, many runs have been badly damaged by logging, pollution, and overfishing. PEETZ has
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Best Fly Fishing Lakes on Vancouver Island

May 29, 2017
It’s not easy nailing down the best fly fishing lakes on Vancouver Island. Pretty much regardless of where you go, you’re more than likely to find good fishing. Vancouver Island, after all, sports some of the best freshwater and saltwater fishing in BC, let alone the world. Because of how
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PEETZ Outdoors Limited Partners with CJ Special Lures Corporation

March 22, 2017
Victoria, BC – March 22, 2017 – PEETZ Outdoors Limited (“PEETZ”), a 90 year old Canadian legacy manufacturer of fishing reels, rods and unique tackle, is pleased to announce a global licensing agreement with Original CJ Special Lures Corporation (“CJ Special Lures”). Under the terms of the agreement, PEETZ has
Read More
Hookum "Pacific Brigade" Spoon [6-Pack]

PEETZ Outdoors Brings Back the “Hookum” Diving Spoon

June 16, 2016
A proven west coast fishing lure icon… The PEETZ “HOOKUM” Diving Spoon. Talk to any true PEETZ aficionado and you will learn that the company was responsible for numerous innovative products far beyond the timeless wood and brass fishing reels that the name immediately brings to mind. In fact, for
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About PEETZ

Boris Peetz is credited with the innovation of the first PEETZ reel, which likely began its commercial journey in 1924. This was a notable year not only for the introduction of the reel but also for the completion of the Johnson Street Bridge, a significant landmark. The PEETZ reel has since become a respected name in fishing equipment, symbolizing quality and craftsmanship in the angling community.

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