Discover PEETZ: Legendary Canadian Salmon Reel

June 3, 2025
Hey there, anglers! If you’re into fishing and love gear with a story, you’ve gotta hear about PEETZ – Canada’s oldest continuously made salmon reel. Since 1925, this reel has been handcrafted in Victoria, British Columbia, and it’s more than just a tool – it’s a piece of history. What

The Lifestyle

Hot Pink Minnows

May 19, 2025
Have you ever seen a hot pink minnow or baitfish? Probably not, so why is it fishers buy hot pink lures? It

History

Editor's Pick

Hookum "Pacific Brigade" Spoon [6-Pack]

PEETZ Outdoors Brings Back the “Hookum” Diving Spoon

June 16, 2016
A proven west coast fishing lure icon… The PEETZ “HOOKUM” Diving Spoon. Talk to any true PEETZ aficionado and you will learn that the company was responsible for numerous innovative products far beyond the timeless wood and brass fishing reels that the name immediately brings to mind. In fact, for decades, PEETZ was at the forefront of fishing innovation on the West Coast! Looking back over that rich history, one of the truly successful creations was the PEETZ “Hookum” diving

Latest

Discover PEETZ: Legendary Canadian Salmon Reel

June 3, 2025
Hey there, anglers! If you’re into fishing and love gear with a story, you’ve gotta hear about PEETZ – Canada’s oldest continuously made salmon reel. Since 1925, this reel has been handcrafted in Victoria, British Columbia, and it’s more than just a tool – it’s a piece of history. What

Releasing fish

May 31, 2025
A few general suggestions to help in the process of releasing freshwater species. These or similar tactics can be helpful in saltwater senarios also. In the past, most fishers kept everything they caught; now times have changed. Because of the pressure on most bodies of water, catch and release fishing

Hot Pink Minnows

May 19, 2025
Have you ever seen a hot pink minnow or baitfish? Probably not, so why is it fishers buy hot pink lures? It has been said by a lot of fishers that the fishing lure color is more to attract the fishermen and not the fish, but in some cases color

The KIKO REEL KEEL Lure

May 14, 2025
Introducing the PEETZ Brand KIKO REEL KEEL Lure, originally invented and Patented in both Canada & USA by Charlie Kingston in Ontario, Canada. The KIKO is a masterful creation born over fourty five years ago from Charlie’s dedicated fishing experience and relentless research. At the heart of this innovative lure

10 Friendly Tips for Newbie Anglers

May 10, 2025
Starting out in fishing can feel a bit overwhelming—there’s so much gear, lingo, and advice out there! Don’t worry, everyone starts somewhere. If you’re new to the sport, here are ten helpful tips to get you off on the right foot and enjoy your time by the water. 1. Do

The Art of Creating Unique Fishing Lures

April 8, 2025
Embrace Originality: The Art of Creating Unique Fishing Lures In the vibrant world of fishing, creativity is as crucial as the perfect bait. Fishing lures are not just tools to catch fish; they are expressions of individuality and innovation. However, we’ve seen an unfortunate trend where many individuals choose to
1 2 3

About PEETZ

Boris Peetz is credited with the innovation of the first PEETZ reel, which likely began its commercial journey in 1924. This was a notable year not only for the introduction of the reel but also for the completion of the Johnson Street Bridge, a significant landmark. The PEETZ reel has since become a respected name in fishing equipment, symbolizing quality and craftsmanship in the angling community.

PEETZ Social Media

Best Rated

Since 1925

Popular

2

Releasing fish

A few general suggestions to help in the process of releasing freshwater species. These or similar tactics can be helpful in saltwater
3

Hot Pink Minnows

Have you ever seen a hot pink minnow or baitfish? Probably not, so why is it fishers buy hot pink lures? It

Authors

GoUp