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PEETZ Canada
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Discover PEETZ: Legendary Canadian Salmon Reel

June 3, 2025
Hey there, anglers! If you’re into fishing and love gear with a story, you’ve gotta hear about PEETZ – Canada’s oldest continuously made salmon reel. Since 1925, this reel has been handcrafted in Victoria, British Columbia, and it’s more than just a tool – it’s a piece of history. What
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The Lifestyle

Hot Pink Minnows

May 19, 2025
Have you ever seen a hot pink minnow or baitfish? Probably not, so why is it fishers buy hot pink lures? It

History

Editor's Pick

PEETZ Outdoors Limited Partners with CJ Special Lures Corporation

March 22, 2017
Victoria, BC – March 22, 2017 – PEETZ Outdoors Limited (“PEETZ”), a 90 year old Canadian legacy manufacturer of fishing reels, rods and unique tackle, is pleased to announce a global licensing agreement with Original CJ Special Lures Corporation (“CJ Special Lures”). Under the terms of the agreement, PEETZ has licensed the perpetual manufacture and  wholesale/retail distribution of all lure products developed by CJ Special Lures. “We are very excited to partner with CJ Special Lures,” states Marc Hoelscher, former

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Discover PEETZ: Legendary Canadian Salmon Reel

June 3, 2025
Hey there, anglers! If you’re into fishing and love gear with a story, you’ve gotta hear about PEETZ – Canada’s oldest continuously made salmon reel. Since 1925, this reel has been handcrafted in Victoria, British Columbia, and it’s more than just a tool – it’s a piece of history. What
Read More

Releasing fish

May 31, 2025
A few general suggestions to help in the process of releasing freshwater species. These or similar tactics can be helpful in saltwater senarios also. In the past, most fishers kept everything they caught; now times have changed. Because of the pressure on most bodies of water, catch and release fishing
Read More

Hot Pink Minnows

May 19, 2025
Have you ever seen a hot pink minnow or baitfish? Probably not, so why is it fishers buy hot pink lures? It has been said by a lot of fishers that the fishing lure color is more to attract the fishermen and not the fish, but in some cases color
Read More

The KIKO REEL KEEL Lure

May 14, 2025
Introducing the PEETZ Brand KIKO REEL KEEL Lure, originally invented and Patented in both Canada & USA by Charlie Kingston in Ontario, Canada. The KIKO is a masterful creation born over fourty five years ago from Charlie’s dedicated fishing experience and relentless research. At the heart of this innovative lure
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10 Friendly Tips for Newbie Anglers

May 10, 2025
Starting out in fishing can feel a bit overwhelming—there’s so much gear, lingo, and advice out there! Don’t worry, everyone starts somewhere. If you’re new to the sport, here are ten helpful tips to get you off on the right foot and enjoy your time by the water. 1. Do
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The Art of Creating Unique Fishing Lures

April 8, 2025
Embrace Originality: The Art of Creating Unique Fishing Lures In the vibrant world of fishing, creativity is as crucial as the perfect bait. Fishing lures are not just tools to catch fish; they are expressions of individuality and innovation. However, we’ve seen an unfortunate trend where many individuals choose to
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About PEETZ

Boris Peetz is credited with the innovation of the first PEETZ reel, which likely began its commercial journey in 1924. This was a notable year not only for the introduction of the reel but also for the completion of the Johnson Street Bridge, a significant landmark. The PEETZ reel has since become a respected name in fishing equipment, symbolizing quality and craftsmanship in the angling community.

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Releasing fish

A few general suggestions to help in the process of releasing freshwater species. These or similar tactics can be helpful in saltwater
3

Hot Pink Minnows

Have you ever seen a hot pink minnow or baitfish? Probably not, so why is it fishers buy hot pink lures? It

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