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PEETZ Outdoors Limited Partners with Left Coast Lures


Victoria, BC – May 04, 2017 – PEETZ Outdoors Limited (“PEETZ”), a 90 year old Canadian legacy manufacturer of fishing reels, rods and unique tackle, is pleased to announce a global licensing agreement with Left Coast Lures and Design (“LCL”).

Happy Hour 4" Herring Spoon Pack

Under the terms of the agreement, PEETZ has licensed the perpetual manufacture and  wholesale/retail distribution of all lure products developed by Left Coast Lures.

“Ryan Kehn, the founder of Left Coast Lures, is a passionate and gifted tackle designer,” states Marc Hoelscher, former owner of PEETZ. “Like our company, he is focused on developing the highest quality product with no compromises in performance, quality and durability.”

Jelly Rolls Anchovy Spoon Packs

We are excited to work closely with Ryan to manufacture and market his two current stainless steel spoon lure designs, ‘The Hammer’ and the ‘Holy Roller’.  Both have proven to be highly effective for fishing salmon, bottom fish and trout throughout the Pacific Northwest and into Alaska.  Both designs are available in a range of sizes and configurations and we have plans to collaborate on new designs for introduction later this year.”

Spring Smasher 2.5" Needlefish Spoon Pack

“I’m proud to partner up with PEETZ for the distribution of our unique lures,” states Ryan Kehn, owner of Left Coast Lures. PEETZ has been expanding its reach very quickly with a focus on supporting local tackle developers.  I think the company’s business model is solid and resonates with a growing group of anglers that are seeking products that are built locally and built to last.”

LCL spoons are available immediately through PEETZ and the company has already received orders from retailers for the full LCL line.  For more information, can contact Robert Van Pelt at 250.383.5342 or robert@peetzoutdoors.com.

About Left Coast Lures and Design

Left Coast Lures and Design was founded in 2014 by Ryan Kehn of Victoria, British Columbia. The company develops high performance stainless steel fishing lures that will appeal to even the most demanding fishermen.

All LCL designs have gone through rigorous testing with professional anglers and have been enthusiastically received and supported by some of the most accomplished anglers in British Columbia and Alaska.

About PEETZ Outdoors Limited

Established in 1925, PEETZ Outdoors has been manufacturing high quality fishing reels, rods and unique tackle for generations of passionate West Coast fishermen. Located at 2740 Rock Bay Avenue in Victoria, British Columbia, the company honours the guiding principles of its founder, Boris Cecil Peetz: uncompromising quality, extreme durability and a lifetime guarantee.

PEETZ is particularly famous for its mahogany and brass fishing reels, which are produced in limited numbers by hand using traditional methods. Over the last nine decades, the artisans at PEETZ Outdoors have created more than 250,000 reels for salmon and halibut fishing, and the company has embedded itself into the West Coast fishing culture from California to Alaska. For more information visit www.peetzoutdoors.com

Media Contact

Robert Van Pelt
PEETZ Outdoors 1439540 B.C. Ltd.

Office: 250.383.5342

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