PEETZ Outdoors Partners with McFly Fishing Products

Victoria, BC – October 20, 2017 – PEETZ Outdoors Limited (“PEETZ”), a 93 year old Canadian legacy manufacturer of fishing reels, rods and unique tackle, is pleased to announce a partnership agreement with McFly Fishing Products Limited (“McFly”). Under the terms of the agreement, PEETZ will represent and distribute McFly brand fishing products to its national retail distribution network.

“We are thrilled to work with McFly,” states Marc Hoelscher, former owner of PEETZ. “McFly’s casting and trolling flies are simply stunning. Each fly is designed in Canada by Duncan McKenzie and Chris Holt. The flies are then hand tied using premium materials and there is a meticulous attention to detail that must be seen to be truly appreciated. The performance of these flies is also unquestionable, and they have shown success catching a wide array of predator species – from trout and salmon to pike, bass, walleye, dorado and even Sierra Mackerel. They are are a perfect complement to the other lines of lures and tackle we carry. We can’t wait to introduce them to our retailers and get them out onto the PEETZ retail displays”.

“We are proud to partner with Marc and his team at PEETZ,” states Duncan McKenzie, CEO of McFly. “PEETZ has a reputation for manufacturing and/or marketing products of the highest quality and performance. It is a wonderful brand to be associated with, and the company has shown impressive growth over the last few years. We are looking forward to distributing our current product lines through the PEETZ network and also collaborating on some exciting new products in the months to come.”

About McFly Fishing Products Limited

Headquartered in Kelowna, British Columbia, McFly Fishing Products Limited was founded in 2016 by Duncan McKenzie. The company manufactures at its Canadian facility, as well as a new additional facility in Tepic, Mexico. McFly strives to produce the highest quality fishing products that “simply work better and catch more fish”.

The original McFly flies were developed for the spring and fall Rainbow Trout and Bull Trout fisheries of the Pacific Northwest. They have since proven to be highly successful at catching many other predator species throughout North America and abroad. Variations of McFly flies are available for both casting and trolling. When trolling, the flies are typically towed on or just below the surface, 70 to 80 metres behind the boat. They can also be used effectively with or without the use of outriggers or planers. A trolling speed of 3 to 3.5 mph is ideal, however it can be adjusted depending on water surface temperature. McFly flies are also proven performers when deep trolled on their own or behind a flasher or dodger.

For more information, visit www.fishmcfly.com.

About PEETZ Outdoors Limited

Established in 1925, PEETZ Outdoors has been manufacturing and distributing premium quality fishing reels, rods and unique tackle for generations of passionate West Coast fishermen. Located at 2740 Rock Bay Avenue in Victoria, British Columbia, the company honours the guiding principles of its founder, Boris Cecil Peetz: uncompromising quality, extreme durability and a lifetime guarantee.

PEETZ is particularly famous for its mahogany and brass fishing reels, which are produced in limited numbers by hand using traditional methods. Over the last nine decades, the artisans at PEETZ Outdoors have created more than 250,000 reels for salmon and halibut fishing, and the company has embedded itself into the West Coast fishing culture from California to Alaska.

For more information visit www.peetzoutdoors.com.