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PEETZ News

In the "PEETZ News" section of the PEETZ Lifestyle website, you can expect updates on new product launches, company announcements, and promotions. It also features fishing tips, techniques, and customer stories that highlight the experiences of anglers using PEETZ Brand products. Overall, this section keeps the fishing community informed and engaged with the brand's latest activities.

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August 28, 2025
Listen in on this Deep Dive conversation regarding this topic. PEETZ Canada: A Century of Craftsmanship and Angling Legacy – Special Notice I. Executive Summary PEETZ Canada, celebrating its 100th anniversary in 2025, stands as a testament to enduring craftsmanship and a deep-rooted passion for fishing. Originating in 1925 with Boris Peetz’s innovative reel design, the company has grown into

PEETZ Celebrates a Century of Craftsmanship and Resilience

Reaching the 100-year milestone is a rare and remarkable achievement, especially in the competitive world of fishing gear manufacturing. PEETZ, a trusted name across Canada, has built a legacy rooted in quality, durability, and a deep love for the sport of fishing. At the heart of this enduring success is
"Circle of Life" Limited Edition Hand Carved Fishing Reel by Jason Henry Hunt

Reflecting on PEETZ and the “Circle of Life”

June 8, 2015
When the partners at PEETZ started planning where we might go with our venerable old company over the next year or two, we realized that we all shared some common objectives around our vision for its future; it somehow needed to intersect our love for outdoor adventure, the sport/lifestyle of
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About PEETZ

Boris Peetz is credited with the innovation of the first PEETZ reel, which likely began its commercial journey in 1924. This was a notable year not only for the introduction of the reel but also for the completion of the Johnson Street Bridge, a significant landmark. The PEETZ reel has since become a respected name in fishing equipment, symbolizing quality and craftsmanship in the angling community.

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Homemade or store-bought?

Lures come in all different shapes in sizes, makes and colors. When it comes to choosing the right lure, there is a
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Listen in on this Deep Dive conversation regarding this topic. PEETZ Canada: A Century of Craftsmanship and Angling Legacy – Special Notice

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