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What is the fundamental difference between glow and UV fishing lures?

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June 20, 2025
Listen in to the DEEP DIVE discusion of this topic. Glow lures act like a sponge, absorbing light, holding it, and then emitting that light back out once the light source is removed. UV lures, on the other hand, are designed with a reflective coating that uses the sun’s rays to appear brighter underwater than other lures, simply by reflecting

A love for fishing, a respect for tradition…

Working as an artisan fishing lure and reel maker is more than just a craft, it’s a heartfelt expression of passion, tradition, and dedication. For Robert, one of the newest owners of this historic 100 year old brand, PEETZ represents more than a business; it embodies a legacy of craftsmanship

Releasing fish

A few general suggestions to help in the process of releasing freshwater

About PEETZ

Boris Peetz is credited with the innovation of the first PEETZ reel, which likely began its commercial journey in 1924. This was a notable year not only for the introduction of the reel but also for the completion of the Johnson Street Bridge, a significant landmark. The PEETZ reel has since become a respected name in fishing equipment, symbolizing quality and craftsmanship in the angling community.

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