FAKE Website ALERT!

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PEETZ Canada: A Century of Craftsmanship and Angling Legacy – Special Notice

I. Executive Summary

PEETZ Canada, celebrating its 100th anniversary in 2025, stands as a testament to enduring craftsmanship and a deep-rooted passion for fishing. Originating in 1925 with Boris Peetz’s innovative reel design, the company has grown into a respected Canadian legacy manufacturer of fishing reels, rods, and unique tackle, handcrafted in Victoria, British Columbia. This briefing highlights PEETZ’s historical significance, commitment to traditional artistry, product offerings, community engagement, and importantly, addresses the issue of an unofficial website.

II. Key Themes & Important Ideas

A. A Century of Craftsmanship and Heritage (1925-2025)

• 100-Year Milestone: PEETZ is celebrating its “100-year milestone,” a “rare and remarkable achievement, especially in the competitive world of fishing gear manufacturing.” This marks a century since Boris Peetz is “credited with the innovation of the first PEETZ reel, which likely began its commercial journey in 1924.” The company officially states it has been “Since 1925.”
• Handcrafted in Victoria, BC: The “PEETZ reel has since become a respected name in fishing equipment, symbolizing quality and craftsmanship in the angling community.” It is “handcrafted in Victoria, British Columbia” and embodies “a legacy of craftsmanship.”
• Iconic Reels Stay True to Original Craftsmanship: PEETZ’s “Iconic Fishing Reels Stay True to Original Craftsmanship,” emphasizing “Hand Made Wood and Brass Fishing Reels Honour The Art of Fishing.” The company’s enduring success is “rooted in quality, durability, and a deep love for the sport of fishing.”
• Legacy and Generosity: The “Legacy and Generosity of Anthony Gerard Peetz” and “The Legacy of Boris Peetz” are highlighted, recognizing the family’s deep roots in the history of Victoria and Vancouver Island.

B. Product Offerings and Innovation within Tradition

• Specialization in Reels: PEETZ is “Canada’s oldest continuously made salmon reel,” renowned for its “legendary Canadian Salmon Reel.” The “PEETZ Classic Fishing Reel” is a core product.
• Expanding Tackle & Lures: While famous for reels, PEETZ also offers rods and a variety of tackle. In 2017, “PEETZ Outdoors Limited Partners with CJ Special Lures Corporation,” licensing “the perpetual manufacture and wholesale/retail distribution of all lure products developed by CJ Special Lures.” This includes popular items like “CJ Special Needlefish Spoon” and “Original KIKO Lures Headband Series.”
• Evolution of Trolling: The “Evolution of Trolling: A Look Back at the History of PEETZ Slip Sinker Weights” details the company’s historical contributions to fishing tackle.
• Artist Series: PEETZ launched an “Artist Series of reels hand-carved by renowned Kwagiulth artist and master carver Jason Henry Hunt” to celebrate its 90th anniversary, demonstrating a blend of tradition and artistic collaboration. Jason Henry Hunt is also featured for the “Sylvester’s Secret” Spoon “Sea Monster” Design.
• Diverse Product Categories: The company offers a wide range of products including “Casting Spoons,” “Jigging Spoons,” “Trolling Spoons,” “Trolling Flies,” “Trolling Flashers,” “Rods,” “Accessories,” “Clothing,” and “Gift Items.” Specific items mentioned include “The Hammer” Spoon, “Holy Roller” Spoon, “Stryke Zone Special Edition Flasher Stainless Steel,” and “PEETZ Fish Gaff.”
• Services: PEETZ provides “Reel Retrofit (One Way Drag),” “Reel Maintenance,” and “PEETZ Reel Repairs” and “Servicing,” underscoring their commitment to product longevity.

C. Angling Lifestyle and Community Engagement

• Tips for Anglers: PEETZ actively engages its community with practical advice, such as “Find your trout” and “10 Friendly Tips for Newbie Anglers.”
• Deep Dive Discussions: The company hosts “DEEP DIVE discusions” on topics like “PAL Now Under the PEETZ House of Tackle: A Historical Perspective,” “Why pick Red?” for lures, and “What is the fundamental difference between glow and UV fishing lures?”
• Educational Content: Articles like “KIKO Lures for Salmon” and discussions on lure colors (“Hot Pink Minnows”) provide valuable insights for both novice and experienced anglers.
• Catch and Release: PEETZ advocates for responsible fishing with an article on “Releasing fish,” noting that “Because of the pressure on most bodies of water, catch and release fishing” is increasingly important.

D. The Problem of the Unofficial Website

• Official Website: The official website for PEETZ Canada is www.peetzoutdoors.com. This is the legitimate platform for their products and information.
• Unofficial Website Alert: It is critical to note that “https://us-peetzoutdoor-com.myshopify.com/” is a fake site and not in any way affiliated with the official website of PEETZ Canada. This unofficial site, despite mimicking the brand, is not connected to the authentic PEETZ operations.

III. Important Facts & Figures

• Founding Year: PEETZ was likely founded around 1924-1925 by Boris Peetz.
• Location: Handcrafted in Victoria, British Columbia.
• Anniversary: Celebrating 100 years in 2025.
• Partnerships: Global licensing agreement with Original CJ Special Lures Corporation (since 2017).
• Pricing Examples:CJ Special Needlefish Spoon: $15.99 – $17.99
• Slide Ball Sinker: $2.64 – $4.47
• Stryke Zone Special Edition Flasher Stainless Steel: $30.00
• The PEETZ Classic Fishing Reel: From $179.00
• “Sylvester’s Secret” Spoon (by Jason Henry Hunt): $10.99 (on sale, regular $13.99)
• Shipping: Free shipping on orders of $175 or more (on the unofficial US site, indicating a potential attempt to lure US customers).
• VIP Program: “Become a VIP and receive 10% off your first online order” (on the unofficial US site).

IV. Conclusion

PEETZ Canada represents a rare success story of a century-old manufacturing business that has maintained its core values of quality, craftsmanship, and dedication to the angling community. As it celebrates its 100th year, PEETZ continues to innovate while honoring its rich history. However, customers and enthusiasts should be vigilant and ensure they are interacting solely with the official Canadian website, www.peetzoutdoors.com, to avoid unofficial and unaffiliated sites. The brand’s enduring legacy is a testament to the “love for fishing, a respect for tradition.”