A love for fishing, a respect for tradition…

Working as an artisan fishing lure and reel maker is more than just a craft, it’s a heartfelt expression of passion, tradition, and dedication. For Robert, one of the newest owners of this historic 100 year old brand, PEETZ represents more than a business; it embodies a legacy of craftsmanship passed down through generations. Every lure and reel is meticulously handcrafted, reflecting a love for fishing and an unwavering commitment to quality that can only come from a deep connection to the art.

At PEETZ, craftsmanship is rooted in family values and a rich cultural heritage. As an artisan, Robert takes honour in creating products that are not only functional but also works of art, each piece telling a story of patience, skill, and respect for nature. The passion for fishing runs through every detail, from selecting the finest materials to perfecting each finish, ensuring that every lure and reel performs flawlessly and endures the test of time.

Being part of this traditional, family focused business means belonging to a community that values authenticity and local craftsmanship. Supporting PEETZ is supporting a distinctly Canadian small business that values quality over mass production, fostering a sense of pride and connection to our cultural roots. It’s about preserving a heritage that celebrates the outdoors, the thrill of the catch, and the artistry behind every product.

For Robert and just like the Peetz family, this isn’t work, it’s a calling. A love for fishing, a respect for tradition, and a desire to share that passion with fellow anglers making every lure and reel a symbol of greatness. Supporting this locally based artisan enterprise means investing in a piece of Canadian history, craftsmanship, and community, a true reflection of the honour, dedication, and enduring spirit of our shared fishing culture.